Café du Soleil partnered with Axiom Suite to create a robust online ordering system and launch targeted digital marketing, boosting local visibility and driving business growth.
400
ROAS
3
Top 3 in the Google Map
150
Increase in Online Orders
Elevating the French Dining Experience with Digital Innovation
Overview
Café du Soleil is a charming French restaurant in San Francisco that brings a taste of France to the local community. Facing the need to modernize its digital presence and streamline the ordering process, the restaurant collaborated with Axiom Suite to develop a user-friendly website with an integrated online ordering system. Combined with targeted Google Ads, enhanced Google Map Pack visibility, and strategic partnerships with online food delivery platforms, Café du Soleil experienced a significant boost in orders and overall business performance.
The Goals
- Improve Online Presence:
Enhance digital visibility to attract more local diners. - Streamline Ordering:
Develop an intuitive online ordering system for a seamless customer experience. - Boost Business Growth:
Leverage targeted digital marketing to drive increased sales and customer engagement. - Increase Local Visibility:
Optimize local search presence to ensure the restaurant stands out in San Francisco.
The Strategy
To meet these objectives, Axiom Suite implemented a multi-pronged strategy:
- Website Development:
Designed and built a visually appealing, conversion-optimized website with an integrated online ordering system, simplifying the customer journey from browsing to purchase. - Google Ads Campaigns:
Launched targeted campaigns to reach local diners actively searching for French dining experiences, driving traffic and boosting orders. - Local SEO Optimization:
Enhanced the restaurant’s presence in the Google Map Pack through optimized listings and effective review management, increasing local discoverability. - Partnerships with Food Delivery Platforms:
Collaborated with top online food delivery services to expand reach and offer customers convenient ordering options.
The Results
The comprehensive digital strategy delivered impressive, measurable outcomes:
- Increased Online Orders:
The streamlined online ordering system led to a substantial uptick in orders, improving operational efficiency. - Enhanced Local Visibility:
Optimized local SEO efforts resulted in higher rankings in the Google Map Pack, driving more foot traffic and brand awareness. - Business Growth:
Targeted Google Ads and strategic delivery partnerships drove significant increases in customer engagement and overall sales. - Online Ordering Efficiency:
Achieved a 150% increase in online orders within the first three months. - Local Search Dominance:
Secured a top 3 ranking in the Google Map Pack for key search terms. - Ad Campaign Success:
Realized a 400% return on ad spend (ROAS) through targeted Google Ads.