The Art of Marketing
Suppose you are ready to dominate your market and maximize your advertising ROI. In that case, this is the ultimate guide to attract more clients and grow your business with a proven marketing strategy. This article is NOT one of those get-rich-quick schemes, and it needs your commitment and dedication. It will work if you implement these techniques in your marketing and be patient to get results. We have worked with numerous businesses since 2008, and we have used the same strategies to generate millions of dollars for our clients.
Demand Generation
Analyzing the Buying Phases of Your Target Market
Most businesses focus on the top 3% who are ready and willing to make a purchase. Investing solely in these ready-to-buy prospects leaves a massive opportunity on the table. These kinds of campaigns are costly because of the huge competition. The top 3% will generate your short-term revenues with traditional marketing, while the other 97% needs extra work to grow your business over the long haul. You need to be creative by delivering the right message and bringing value to your clients to attract the ready-to-buy audience. The bottom 97% won’t respond to your traditional advertisements. You need to develop a relationship and give them value. This is the difference between sales and branding, and they need to know you and trust your brand. But how do you do that? By becoming an expert in your field.
How to Become an Expert in Your Field
When you become an authority in your particular field, it can open up the door for higher-paying jobs and other business opportunities that can grow your business and fuel your success.
- Educate Your Customers: Post tips and articles on your website and use social media to drive traffic to your blog.
- Start Your Podcast: Reach your audience on the go during a commute, cooking dinner at home, at work, and more.
- Collaborate: Create content and send it to news websites and other community publications regularly.
- Start Speaking: Giving speeches or participating in seminars is a great way to present yourself as an authority in your field.
- Produce Videos: Share your story and drive engagement around your brand through YouTube.
- Write A Book: Write a book using a problem-solution format, and it gives you instant authority status.
Vivid Storytelling
Have you ever watched Apple, Nike, Google, or Airbnb commercials? They tell inspiring stories backed by traumatic music, and their video stories often have nothing to do with their products.
Emotional branding is a powerful marketing strategy that can drive revenue and increase customer retention. Your stories must be authentic, creative, and inspirational to form a personal connection between your customers and your brand.
It would be best if you built a solid foundation of empathy before selling your product. According to scientist Dr. Paul Zak, telling emotional and character-driven stories boost oxytocin levels in the brain. The result is a feeling of empathy.
The best example of all, and one of the greatest jobs of marketing the universe has ever seen is Nike. Remember, Nike sells a commodity. They sell shoes. And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about their products. They don’t ever tell you about their air soles and why they’re better than Reebok’s air soles. What does Nike do? They honor great athletes and they honor great athletics. That’s who they are, that’s what they are about.
STEVE JOBS
I’m gonna make him an offer he can’t refuse.
– DON VITO CORLEONE
The Godfather Strategy
Make Them an Offer They Can’t Refuse
Don Vito Corleone was a man who got things done. One of Vito’s famous lines was, “I’m gonna make him an offer he can’t refuse.” This method worked in the mob industry; this method implies online marketing. Don Corleone knew that when he helped people at the right time with food, money, or whatever they needed — they were going to owe him something huge in return. And when the time was right, The Godfather would call in those favors.
In today’s business environment, it’s not enough to be out there. A website that fails to bring value and capture attention will not help the business grow its revenue. When you get someone to your website, you have to answer the question What’s in it for me? It would be best if you were empathetic to your customers, and when you understand your clients’ goals and mindset, you can reverse engineer that to solve their problems and boost your conversion rate. What you need to consider is your offer they can’t refuse. You might not be able to convert them to a customer with the first offer, but you can use remarking to keep your presence in their online world and close a deal eventually whenever they are ready.
Scarcity Tactic
Pain of Losing vs Pleasure of Gaining
The scarcity tactic can help increase your sales. When you use scarcity, your customer perceives that there’s either a limited supply of goods, limited time to purchase, product popularity, or exclusivity, which compels them to buy the product. Scarcity works based on FOMO, a psychological occurrence that triggers your audience’s innate FEAR OF MISSING OUT to make them more likely to take action. Things suddenly become more desirable when they’re less available, and scarcity is a proven marketing tactic to increase sales and convert those on the fence.
Hotels.com is famous for using this tactic to boost its sales. When you browse their website for five minutes, you feel compelled to book a room as soon as possible. They use a limited-time offer, exclusivity, popularity, and limited supply options to push you towards booking a room immediately.
4 Ways to Use Scarcity
Innovative Tactics You Need to Know
- Limited Supply: Let your customers know when you are running low on a particular item.
- High Demand: Display the number of sales to show your product’s popularity.
- Limited Time: Add a time limit to the availability of your offers, products, or services.
- Exclusivity: Increase sales with invite-only, membership, and VIP programs.
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Get Started with a Free Marketing Analysis
Here is how it works, we’ll review your business and competitors, then we will set up a call for you with one of our digital marketing specialists to provide the best solution to maximize your leads and sales. This is not a sales call, and you don’t have any obligation to sign up for any of our services. This service’s value is $1000, but we are giving you a gift to boost your business.