For most firms, lead volume is not the constraint. Intake continuity is. When responses are delayed, screening is inconsistent, or follow-up breaks down, prospects hire the next firm that answers.
Law Firm Digital Marketing
Axiom for Law Firms
Respond Faster. Convert More Qualified Cases.
Axiom helps law firms protect high-intent inquiries by standardizing intake across response, screening, routing, and follow-up. The result is fewer missed cases, stronger consult show rates, and clearer visibility into conversion performance without adding intake burden.
Where Law Firms Lose Cases (Even With Strong Advertising)
After-Hours Intake Gaps
Prospects often reach out nights and weekends. If no one responds quickly, they contact another firm.
Poor Screening and Routing
Without structured screening and routing, strong cases get delayed while low-fit inquiries consume time.
Incomplete Intake Follow-Up
Many inquiries start but do not finish intake. Without persistent follow-up, the consult never gets booked.
Axiom fixes the intake handoff: respond → screen → route → follow up → consult → outcome. Ads without an intake operating system become expensive. With Axiom, intake becomes controllable.
Be Present When Legal Help Is Needed
Legal demand is not about volume. It is about reaching people at the moment they need legal help and managing those inquiries with speed, structure, and accountability.
The Legal Intake Operating Flow
Axiom combines three connected components designed to work as a single legal intake system. Firms can start with one, but performance improves when demand, intake, and reporting operate together.
Fewer missed cases, faster consult scheduling, and consistent intake coverage without increasing staff workload.
What Your Firm Gets
What We Measure
Axiom tracks conversion truth across the legal intake process, including response speed, consult outcomes, and follow-up coverage.
- Time-to-Contact: How quickly inquiries receive a real response and a clear next step.
- Inquiry-to-Consult Rate: Percentage of inquiries that convert into scheduled consults, segmented by practice area and source.
- Follow-Up Coverage: Which inquiries received complete intake sequences and which dropped before a consult was scheduled.
- Outcome Tracking: Consulted, not scheduled, no-show, declined, signed, unreachable, tracked with consistent definitions.
Common Law Firm Use Cases
These workflows help improve intake performance by protecting high-intent case inquiries at critical decision points.
After-Hours Intake
Respond, collect case basics, and route to the right next step without waiting until morning.
Urgent Case Routing
Route time-sensitive case inquiries to the appropriate attorney or staff based on urgency and practice area.
Incomplete Intake Recovery
Follow up with prospects who begin intake but do not complete it, using structured outreach to recover opportunities.
No-show Reduction
Reduce missed consults through confirmations, reminders, and structured rescheduling.
How Axiom Improves Legal Intake Performance
Legal intake breaks down when speed, screening, and follow-through are inconsistent. Axiom standardizes how inquiries are handled so qualified matters move forward and low-fit cases do not consume firm resources.
Set Intake Standards
Establish clear intake criteria by practice area, urgency, and matter type so every inquiry is evaluated and handled the same way, regardless of when it arrives.
Activate Immediate Response
Calls, messages, and web inquiries receive an instant first response that gathers case context and directs prospects to the correct next step.
Maintain Intake Continuity
Structured follow-up ensures missed calls, partial intakes, and undecided prospects are consistently re-engaged until a clear outcome is recorded.
Measure and Improve
Monitor response times, consult completion, case disposition, and intake sources to identify gaps and continuously improve intake execution.
Law Firms That Have Worked With Axiom
Dalili Law Group
Dalili Law Group
Rosen Saba
Rosen Saba
The Law Collective
The Law Collective
Arizona Injured Worker
Arizona Injured Worker
Moore Ruddell LLP
Moore Ruddell LLP
Yadidi Law
Yadidi Law
Frequently Asked Questions
Clear answers to common questions law firms ask before implementing a structured legal intake and follow-up system.
What do you need from us to launch, and how quickly can we go live?
To launch, we need a brief intake alignment session covering your practice areas, screening criteria, routing rules, and scheduling preferences. We also review your existing phone numbers, forms, and calendars. Most firms are live within 10 to 21 days, depending on complexity and approvals.
Is this a replacement for our intake team?
No. Axiom is designed to support and standardize intake, not replace your staff. It ensures every inquiry receives a timely response, proper screening, and consistent follow-up, while routing qualified matters to the right person. Your team stays focused on high-value conversations instead of chasing missed inquiries.
Can you support multiple practice areas and routing rules?
Yes. Axiom supports multiple practice areas, urgency levels, and matter types, each with its own intake questions, qualification logic, and routing paths. Inquiries are directed based on rules you define, so the right cases reach the right attorney or team member automatically.
What is the first measurable improvement we should expect?
Most firms first see improvement in time-to-contact and intake coverage. Missed calls, partial intakes, and delayed follow-ups are reduced quickly. From there, firms gain clearer visibility into consult completion, outcomes, and where opportunities are being lost.
Can you build or improve our law firm website as an add-on?
Yes. Website design and optimization are available as an add-on when needed. This typically focuses on improving intake conversion, form-to-conversation flow, and alignment between marketing traffic and your intake process rather than cosmetic redesigns.
Built for Law Firms. Engineered for Performance.
A structured intake and follow-up system that captures case inquiries, responds instantly, and converts conversations into qualified consultations.