This is when potential customers discover your brand for the first time. To succeed, you must build a conversation funnel by capturing their attention.

The engagement cycle begins when people interact with your brand. They're intrigued, whether via email subscription, social media following, or web browsing.

This is when you should make it simple for consumers to make a decision by providing them all they need to know to compare features, pricing, and value.

You've made it through the first leg of your journey by turning a potential customer into a buyer. Now it's time to keep them happy and engaged.

During this stage, businesses should focus on customer support and ensuring client satisfaction to achieve the most outstanding results from their purchases.

When consumers are satisfied with their experience, they become ambassadors for your brand and recommend it to their friends, family, and social media networks.