Angeleno Smile partnered with Axiom Suite to revamp its online presence and attract more patients. The partnership resulted in a surge in revenue and new patients.
250
Increase in Website Traffic
300
Boost in Patient Inquiries
150
Growth in Social Media Engagement
Transforming Digital Engagement Through Meta Marketing
Overview
Angeleno Smile, a leading provider of cosmetic dental services in Los Angeles, needed a digital refresh to better connect with a modern audience. Facing challenges such as limited online visibility and stagnant conversion rates, the brand partnered with Axiom Suite to launch a targeted Meta marketing campaign. This initiative combined innovative storytelling with data-driven tactics, resulting in a significant boost in website traffic, patient inquiries, and social media engagement.
The Goals
- Enhance Digital Visibility:
Refresh the brand’s online presence to attract and engage a contemporary, tech-savvy audience. - Increase Patient Engagement:
Convert online interest into higher patient inquiries and appointments through a compelling digital narrative. - Modernize the Digital Experience:
Update the visual and strategic approach to better reflect Angeleno Smile’s commitment to excellence and innovation.
The Strategy
To overcome the digital challenges, Axiom Suite executed a comprehensive strategy:
- Creative Rebranding:
Developed a fresh visual narrative and engaging storytelling that highlighted the precision and artistry behind cosmetic dentistry.Targeted Meta - Marketing:
Leveraged Facebook and Instagram’s advanced targeting to reach the right audience segments, while employing dynamic creative optimization to adapt messaging in real time. - Integrated Digital Tactics:
Combined high-quality visuals with persuasive copy across multiple digital touch-points, ensuring consistency and alignment with the brand’s premium identity. - Data-Driven Optimization:
Continuously monitored campaign performance using real-time analytics to refine audience segmentation and creative assets for optimal impact.
The Results
The campaign delivered remarkable, measurable outcomes:
- 250% Increase in Website Traffic:
A significant surge in visits validated the enhanced online presence and attracted a broader audience. - 300% Boost in Patient Inquiries:
Elevated digital engagement translated into a substantial rise in appointment requests and consultations. - 150% Growth in Social Media Engagement:
Improved interactions across social platforms reinforced brand trust and connected with a new, engaged audience.