Binary Realty partnered with Axiom Suite to launch an IDX-based website and deploy a targeted content marketing and SEO strategy, driving quality leads and securing top Google rankings.
50
Increase in Organic Traffic
40
Boost in Lead Generation
35
Increase in Conversion Rate
Transforming Real Estate Digital Presence with IDX & SEO Mastery
Overview
Binary Realty specializes in residential and commercial real estate services, with a focus on detailed condo building information. To enhance its digital footprint, Binary Realty collaborated with Axiom Suite to build an advanced IDX-based website. Complemented by strategic content marketing and SEO services, the project successfully secured first-page Google rankings for key real estate keywords—positioning Binary Realty as a trusted resource in a competitive market.
The Goals
- Enhance Digital Visibility:
Develop an IDX-based website that showcases comprehensive information on condo buildings and real estate services. - Drive Quality Leads:
Create a seamless online experience to attract and convert prospective residential and commercial clients. - Achieve Top Google Rankings:
Leverage content marketing and SEO strategies to rank on the first page for high-priority real estate keywords.
The Strategy
To reach these objectives, Axiom Suite implemented a multi-pronged strategy:
- Website Development:
Designed and built a robust IDX-based website that offers detailed property listings and condo building insights, ensuring a user-friendly experience for both residential and commercial audiences. - Content Marketing & SEO:
Developed high-quality, keyword-optimized content and implemented on-page and off-page SEO tactics, boosting search engine visibility and driving organic traffic. - Integrated Digital Strategy:
Combined cutting-edge web development with targeted content and SEO efforts to enhance user engagement, improve lead quality, and establish Binary Realty as a leading real estate resource.
The Results
The integrated digital strategy delivered measurable outcomes:
- Enhanced Online Visibility:
The IDX website and strategic content marketing efforts drove a significant boost in organic traffic. - High-Quality Lead Generation:
Improved site engagement led to a noticeable increase in qualified leads for both residential and commercial real estate services. - First-Page Google Rankings:
Strategic SEO initiatives resulted in top rankings for critical real estate keywords, reinforcing Binary Realty’s market authority. - First-Page Ranking:
Achieved first-page rankings for over 10 essential real estate keywords. - 50% Increase in Organic Traffic:
The website experienced a 50% surge in organic traffic within six months. - 40% Boost in Lead Generation:
Enhanced SEO and content marketing efforts drove a 40% increase in qualified leads. - 35% Increase in Conversion Rate:
Website optimizations resulted in a 25% rise in conversion rate, reflecting an improved user experience and higher lead quality.